Managed service providers have relied on traditional methods of selling for a long time. Cold calls, door to door outreach, and creating sales teams from scratch are only a few examples. In the age of digitalization the old model is beginning to crumble. It’s unsafe and out of date due to high costs, long ramp up times, and short tenures of sales representatives. MSPs continue to invest heavily on outbound marketing techniques, that have a low return.
It’s like placing the cart before the horse to depend solely on sales. Without a steady stream of prospects who are interested, even the best salespeople have a hard time. This is the reason why modern-day MSPs are turning on to pay-per click advertising to offer MSPs which is a better way to get leads already seeking what they have to offer.
What is it that makes PPC so effective for MSPs?
PPC for MSPs offers the opportunity to connect directly with buyers looking for services such as managed IT, cybersecurity, or helpdesk outsourcing. PPC is more effective than cold outreach since it captures the demand at the time of its occurrence.
MSPs who have the appropriate campaign will be visible on the top search engines, on targeted LinkedIn feeds, or even on YouTube videos that are watched by medium and small-sized companies. This type of advertising is not just about boosting awareness, but also entices market-based prospects who are more likely to convert.
The return on investment is also much more easily tracked than traditional sales strategies. Instead of guessing which calls will result in a specific destination, you can be able to see precisely what ads are performing and which keywords are performing and what the actual cost per lead is.
What causes campaigns to fail if they don’t have the proper expertise
It’s not as easy as boosting your Facebook post or picking the right Google keywords to conduct a successful PPC. MSPs are able to target a specific market. To reach that group effectively, you’ll need to be knowledgeable about the industry. That’s where a specialized MSP PPC agency makes all the difference.
A well-trained MSP advertising agency can assist to:
Talk directly about business problems like unreliable service and security threats. Also, discuss downtime.
Make ad-hoc campaigns that align with MSP services and packages.
Create landing pages that convert curiosity into inquiries.
PPC campaigns that do not have the necessary details can quickly turn into expensive tests. If properly managed PPC campaigns can become powerful growth engines.
Marketing First Selling Second: A Better Growth Path
It is becoming more common for marketers to employ an sales team prior to investing in their marketing. MSPs are becoming more aware of the importance of generating demand. When marketing is on the right track, sales teams spend less time searching and spend more time closing.
PPC has a vital role to play in this respect. It lets founders and their team members to concentrate on creating value instead of chasing cold leads. It’s best to expand the sales team after there’s a steady flow of traffic coming in.
MSPs are able to expand their business faster and also save time with this model. The best part is it is able to meet today’s customers at the point they’re already online.
Final Thoughts
If your MSP is still using outdated sales-driven strategies, it may be the time to step back and evaluate. There’s a better and more sustainable way to move forward. It starts by reaching out to people who are in search of solutions.
Pay-per-click advertising for MSPs isn’t just about getting clicks; it’s about getting clients. With the help of a reputable MSP PPC agency or MSP advertising company, you can create an unreliable flow of top-quality leads, and finally be free from the uncertainty of cold outreach. Marketing is no longer an option, it’s a foundational activity.